Perplexity's Bold Move Against Google 💪

Perplexity's new ad model promises targeted, personalized experiences

Author

Cagri Sarigoz
September 24, 2024

In Partnership With

Managing my inboxes was like finding a needle in a haystack and then putting it back until I started using Superhuman.

It’s lightning-fast, intuitive, and helps me juggle multiple inboxes while keeping everything organized.

If you’re ready to experience inbox zero like never before, get one month free through my exclusive link (a $30 value)!

Want to sponsor the BizStack newsletter? Here’s all you need to know.

Perplexity's ad model could disrupt Google's dominance.

TL;DR

Perplexity is reportedly in talks with big brands such as Nike and Marriot for a new advertising model for its AI-powered search engine.

Perplexity's AI-driven ad model allows brands to bid on sponsored questions featuring advertiser-approved answers. This could potentially disrupt Google's dominance by offering personalized and relevant advertising experiences.

Key Takeaways

  • Perplexity's novel ad model allows brands to bid on sponsored questions with AI-generated, advertiser-approved answers.

  • The initiative aims to create an integrated and relevant advertising experience, focusing on premium, high-quality brands.

  • Positive discussions with top brands suggest strong market interest, hinting at the seamless integration of ads on Perplexity’s platform.

  • Launching by year-end, this model could disrupt Google's dominance, offering personalized, data-driven marketing strategies.

Why It Matters

Perplexity's novel advertising strategy could reshape the digital ad landscape, introducing AI-generated, relevant ads. Brands could benefit from better personalized, data-driven marketing, enhancing user engagement and driving sales in an increasingly competitive market.

📰 On the News

Headlines & Launches 📣 

ChatGPT Advanced Voice Mode Alpha Launch

OpenAI's Advanced Voice mode for ChatGPT Plus users begins its alpha rollout. This feature allows users to have human-like conversations and seamlessly interrupt responses, enabling more dynamic interactions. For solopreneurs, this can streamline tasks and enhance customer engagement, revolutionizing daily operations. Competitors like Google are already responding with similar technologies, emphasizing the need for continuous innovation.

Meta plans to unveil AI chatbots voiced by celebrities like John Cena and Judi Dench, aiming to avoid past legal pitfalls faced by OpenAI. This strategic move enhances user experience and sets ethical standards in AI. The initiative could give Meta a competitive edge, attracting more users and boosting trust in AI technologies.

Grammarly now offers AI detection to distinguish between AI-generated and human-written text, enhancing transparency and accountability. New features include a percentage score and the beta release of Authorship in Google Docs by September 2024, which aims to improve academic integrity and foster informed discussions.

Research & Innovation 🧪 

NASA tested the Onboard Artificial Intelligence Research platform (OnAIR) during the NAMASTE mission to monitor methane levels with drones in Alaska. This open-source AI tool enhances spacecraft resilience and autonomous data-gathering. Successful terrestrial and space trials mark a leap in AI-driven autonomy for complex missions.

AI-driven models are revolutionizing weather forecasts, predicting hurricanes like Francine up to 10 days in advance. Developed by the European Center for Medium-Range Weather Forecasts, these models significantly outperform traditional methods in consistency and efficiency. However, they still need human intervention to interpret smaller, localized events, ensuring accurate and reliable forecasts.

Miscellaneous 🎁

Head of stock research at Goldman Sachs, Jim Covello, casts doubt on the AI investment surge, likening it to past economic bubbles. Covello's skepticism, supported by Sequoia Capital, has led to a 7% decline in Goldman’s AI stock index.

OpenAI's X account was hacked to promote a fake crypto token named $OPENAI. The scam post urged users to connect their wallets, exposing them to phishing risks. This incident highlights the urgent need for robust social media security and cautious online engagement.

Two posts from the hijacked OpenAI Newsroom account.

Want to advertise in BizStack Newsletter? 📰

If your company wants to reach an audience of AI entrepreneurs and enthusiasts, you may want to advertise with us.

If you have any comments or feedback, comment on this post!

Thanks for reading,

— Cagri Sarigoz

P.S. Some links are affiliate/referral links, helping me out at no extra cost to you. Thanks for your support! 🙏

P.P.S. Don't Miss Out on These Resources:

Reply

or to participate.