📊 Product-led Digital PR that works

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Product-Led Digital PR: Content Strategies That Work from brightonSEO San Diego

Yesterday, I came to San Diego to attend the brightonSEO conference. I attended the Link Building Through Content workshop by Ross Hudgens, Founder/CEO of Siege Media. Here are the most valuable insights that can help supercharge your content strategy:

1. The Power of Product-Led Digital PR 📊

One of the most effective strategies shared was leveraging product-led digital PR through original research and data. Here's the framework:

• Conduct original research or surveys with your audience

• Create a comprehensive trends report

• Strategically distribute findings across your website

• Reference the data in various content pieces

• Promote through targeted email marketing

Pro Tip: When conducting surveys, ensure statistical significance and avoid biased questions that could compromise the credibility of your data.

2. The "SUCCESS" Framework for Shareable Content 🎯

Want to create content that naturally attracts links? Use this framework:

• Simple: Present main information upfront

• Unexpected: Highlight unique data points

• Concrete: Make it memorable

• Credible: Use trustworthy sources

• Emotional: Connect with readers

• Stories: Tell a compelling narrative

3. Most Effective Content Formats for Link Building 📝

Three content types consistently emerged as link magnets:

Statistics Posts

• Pros: Earn organic links over time

• Cons: Can be time-consuming to produce

• Tip: Include shareable data summaries at the top

Trend Reports

• Best timing: Publish before search volume peaks

• Data sources: Mix of proprietary data and survey results

• Tip: Consider seasonal trends in your industry

Comprehensive Guides

• Focus: Complex topics that AI can't easily summarize

• Must-have: Original research or proprietary data

• Tip: Create shareable visual assets to accompany the guide

4. Design Best Practices for Content 🎨

Several design elements were highlighted as crucial for content success:

• Minimum 18px font size for readability

• Column width under 100 characters

• Strategic use of white space

• Clear hierarchy in headings

• Mobile-first approach

5. Outreach Strategies That Work 📧

The workshop provided valuable insights on pitching content:

• Keep subject lines short and story-focused

• Limit follow-ups to one per pitch

• Target journalists who've covered similar topics recently

• Aim for 40-50 quality pitches per piece of content

• Best timing: Early in the day

• The Siege Media team uses BuzzStream for relationship management and outreach.

Key Takeaway 💡

The most successful content strategies combine original research, strategic distribution, and targeted outreach. Focus on creating sticky content that serves a clear purpose for your audience while maintaining high standards for data quality and presentation.

Thanks for reading,

— Cagri Sarigoz

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